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Ruth Zive Marketing

Make Marketing Matter

I help fast-growing B2B SaaS companies create and execute data-driven marketing plans that deliver measurable, predictable revenue outcomes.

I'm a 3x CMO and have sourced over $1 billion in pipeline, resulting in hundreds of millions of revenue, for companies of all sizes, at all stages.

Ruth Zive Marketing

Ways We Can Work Together

Learn how to create a Marketing plan 

 
 

Access to my on-demand 'Make Marketing Matter' video series and templates, as well as a 1-hour private consultation.

01

Create the ultimate Marketing plan 

A two day workshop that delivers a comprehensive, year-long marketing plan with pipeline targets, org chart recommendations and budget alignment.

02

Invite me to speak at your next event

Whether you are hosting a 5000-person conference, an online webinar or podcast, or a smaller more informal panel discussion at a dinner, I will capture your audience's attention with my unique perspective and engaging style.

03

About Me

I'm a seasoned Marketing executive who prioritizes outcomes over strategy and science over art. I believe the primary responsibility of Marketing is to deliver pipeline coverage to Sales. Brand serves as air cover to that end - so the message matters.

B2B SaaS Marketing strategy
B2B SaaS Marketing

Results I've delivered

100%

Year over year revenue growth

20%+

Close rate of pipeline to revenue

$1 Billion+

Pipeline sourced

25x

Marketing ROI

FAQs

  • What kinds of companies do I work with?
    I typically work with fast-growing B2B, enterprise-facing SaaS organizations. My clients have proven product/market fit, they are making investments in marketing, they may even have a 'Head of Marketing' leading the charge. But they are looking for repeatability, predictability, measurability at scale.
  • Do you work with B2C companies?
    Not generally. Almost all of my experience has been supporting companies that are B2B.
  • Can we work with you on Messaging/Positioning/Content or Brand?
    I can work on Messaging and Positioning, but generally bring in a colleague who specializes in this area. Contact me if you are interested in a Messaging/Positioning engagement.
  • How much lead time do you need?
    My basic offering is available on demand, and once I have received payment, we can schedule the 1 hour consultation, usually within a few weeks. My workshop requires considerable discovery and takes 3-4 weeks to gather the necessary information, learn about your business, lock down the right inputs for the model, and draft a first version of the plan. Because of this, there is a limit to how many of these engagements I take on at once, and generally schedule 2 or 3 months out.
  • Will you consult on an hourly basis?
    My basic offering includes a 1-hour consultation, otherwise, I do not. I sometimes work directly with CEOs on marketing strategy and/or Executive communication and will contract on retainer for specific initiatives. Contact me if this is of interest.
  • How much do you charge to speak?
    My speaking fees depend on the nature of the event, the length of the presentation, the size of the audience. Contact me and we can discuss.
  • What if we don't have any marketers on our team yet?
    Unless you are in the midst of hiring at least a few marketing generalists, it is probably premature to work with me. I can help you build the plan, but you will need designated resources to execute.

Contact me to learn how you can Make Marketing Matter

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